WriteToMail is a direct-mail automation platform that lets businesses send personalized postcards, letters, and checks online — with no print shop or manual fulfillment.
What is WriteToMail?
WriteToMail takes recipient data from CSV/Excel uploads or integrations (including Clio) and produces professionally printed, USPS-delivered physical mail. It runs as a web dashboard with AI-powered personalization, address verification, and delivery tracking. The same platform supports one-off letters, bulk campaigns, and automated daily sends to new homeowners.
Key Features
- AI column mapping — Upload a CSV or Excel file (up to 2,000 recipients); the AI detects address columns and lets you map custom fields as merge variables for per-recipient personalization.
- Street View house photos — Each postcard can include an automatically generated Street View image of the recipient’s home, pulled from the address on file.
- Tracked QR codes — Add a unique QR code to any postcard; scan counts, top-performing pieces, and campaign analytics appear in your dashboard.
- Hometown shared postcards — Daily sends to every new homeowner in selected counties, with one advertiser per category per county and a unique forwarding phone number per market.
- Clio integration — Native integration pulls contact data automatically for legal workflows; supports certified mail with electronic return receipts.
- SOC 2 Type II / HIPAA-compliant print partner — Data is encrypted at rest and only accessible through your authenticated account.
- Per-recipient AI image editing — Customize visuals per recipient beyond merge variables.
- Dynamic QR codes — Route to personalized landing pages, one per recipient.
Who is it for?
- Law firms — Send client intake letters, demand letters, retainer agreements, and court filings, including certified mail with e-return receipts.
- Real estate agents — Run just-listed, just-sold, and farm-area campaigns featuring a Street View photo of each recipient’s house.
- E-commerce teams — Re-engage lapsed customers with personalized offers that beat email’s 0.12% reply rate.
- Local service providers — Cleaning, painting, windows, solar — break through with house photos and neighborhood proof.
What can you do with WriteToMail?
- Real estate prospecting — Upload a list of addresses and automatically generate postcards with each house’s Street View image and a tracked QR code.
- E-commerce win-back — Import a CSV of lapsed customers; AI maps columns like discount %, expiry date, and custom message; every recipient gets a uniquely personalized postcard.
- B2B prospecting — Hit decision-makers on CRM-exported lists where LinkedIn DMs and cold email are saturated; use merge variables for company name, role, and offer.
- Donor & member outreach — End-of-year appeals, capital campaigns, member renewals with variable ask amounts and personalized messaging.
How does it work?
Upload a CSV or Excel file (up to 2,000 rows). The AI automatically detects address columns and lets you map custom fields as merge variables. It then generates a personalized postcard for each recipient, validates every address against USPS, prints, stamps, and mails. For Hometown, pick one or more counties; we pull fresh move-in data daily and send your shared postcard to every new household.
Pricing
Per-piece pricing starts at $1.20 per postcard with no minimums and no setup fees. The Business plan ($20/month) unlocks Hometown daily sends to new homeowners, campaign analytics, team accounts, and integrations. For high-volume senders (10k+ pieces per month), volume pricing is available.
FAQ
Why does direct mail convert better than email?
Direct mail averages a 4.4% response rate compared with 0.12% for email (ANA/DMA Response Rate Report) and earns a 29:1 ROI on average. Postcards are physical, undeletable, and read at a glance — they never land in spam.
