Video Database is a hand-curated reference library of high-performing Instagram and TikTok videos, analyzed by format, concept, and hook so creators and brands can stop guessing what content to make.
What is Video Database?
Video Database is a searchable, tagged repository of over 320,000 short-form videos (as of the current update) drawn from a curated set of 2,031 accounts. Each video is broken down by its format (e.g., vlog, one-shot, skit), concept (e.g., breakdown, lifestyle showcase, hot take), and hook (on-screen text, spoken line, visual framing). The library is updated daily and is produced by the same team behind Cut30, a 30-day short-form video bootcamp. It runs as a web application with free and paid tiers.
Key Features
- Hand-curated video library — Over 320,000 videos tagged with format, concept, hook type, and performance metrics (views, likes, engagement ratio). New videos added daily, with 573 added in the current week.
- Hook analysis & templates — Every video's opening is decoded into three layers (title text, verbal line, visual framing) and turned into reusable templates you can adapt.
- Account-type filtering — Videos are categorized for brands/businesses (product demos, behind-the-scenes) and personal brands/creators (talking head, day-in-the-life, hot takes). Browse either library separately.
- Format & concept taxonomies — 10+ structural formats (e.g., vlog, split-screen, greenscreen talking head) and 10+ packaging concepts (e.g., relatable skit, showcase, tutorial) with per-tag video counts.
- VideoDNA.md — A Creator-tier feature that generates a structured markdown summary of a video’s structure, hook, and audience signals.
- Swipefile building — Save videos, follow specific creators and formats, and build reusable swipefiles for team collaboration.
- CLI & CSV export — Strategist tier includes command-line access (VideoDatabase CLI) and CSV export for bulk analysis.
Who is it for?
- Content creators and personal brand owners — Study top-performing TikToks and Reels in your niche, then repurpose proven hooks and formats for your own channel.
- Social media managers at brands — Find product showcases, founder stories, and behind-the-scenes content that moved real engagement, then brief your creative team using the tagged analysis.
- Agencies and content strategists — Use the CLI or CSV export to analyze competitor categories at scale and generate weekly reports for clients.
- Cut30 bootcamp participants — Access the same reference library used inside the 30-day program to accelerate your content learning curve.
What can you do with Video Database?
- Research winning hooks: Filter by format or concept to see exactly how high-performing videos open — copy the template rather than guessing.
- Build a tailored swipefile: Save videos from your target account type and create a shared board for your team to reference during ideation.
- Analyze competitor trends: Use the VideoDatabase CLI (Strategist tier) to pull category-specific performance data and identify emerging patterns.
- Generate video ideas from analysis: Each video includes a structured breakdown you can feed into your content calendar as a starting point.
How does Video Database work?
Sign up for a free Basic account to browse the full library with filters for format, concept, hook type, and account type. Creator and Strategist tiers unlock additional features like saved voice profiles, hook generation, and CSV export. New videos are added daily from a curated set of 2,031 accounts tracked across Instagram and TikTok.
