Veldo is a native macOS app that gives App Store keyword verdicts by joining organic rank, Apple Ads spend, and attributed revenue into one local database. It answers a single question for every keyword you track: bid, pause, or double down.
What is Veldo?
Veldo is a paid macOS application for App Store optimization (ASO) and Apple Search Ads management. It takes your apps and competitors as input, automatically discovers the keywords each app ranks for, and pulls daily organic ranks, Apple Ads spend/installs, and Apple's search popularity data. It outputs a keyword table with 30-day spend, revenue, rank trends, and a verdict for each term: Double down, Bid opportunity, Cannibalizing, or Money pit. The app is developed by an independent maker and stores all data locally in SQLite.
Key Features
- Verdict engine — Each keyword gets a first-match verdict (double down, bid opportunity, cannibalizing, money pit) backed by the rank, spend, and revenue numbers that produced it.
- Keyword gap analysis — Search any app or competitor by name; Veldo discovers the keywords they rank for that you don't, with one-click adoption.
- 60+ storefronts — Track any market Apple serves; add a country and your keyword set follows, with ranks collected per storefront automatically.
- Metadata push to App Store Connect — Draft title, subtitle, and keyword field per market with live character counts and keyword coverage, then push to your next version without leaving Veldo.
- On-device translation — Hover a Japanese or German keyword to read it in English via Apple's on-device translation; nothing leaves your Mac.
- Menu bar & watchdog — Yesterday's spend and revenue at a glance; notifications fire when a verdict flips or new reviews land.
- CLI & MCP server — Query local Veldo data from scripts or compatible AI clients with read-only access; JSON output, no campaign mutations.
Who is it for?
- Indie iOS developers — Track keyword performance across organic rank, Apple Ads spend, and revenue without juggling spreadsheets or multiple dashboards.
- ASO specialists — Run competitor gap analysis across 60+ storefronts and adopt missing keywords in one click.
- App marketers — Get daily verdicts on whether to bid, pause, or increase spend on each keyword, with the evidence visible underneath.
What can you do with Veldo?
- Keyword triage: Review the 30-day spend, revenue, and rank trend for every tracked keyword, then act on the verdict (e.g., cut spend on a "money pit" term, test a pause on a "cannibalizing" term).
- Competitor gap analysis: Add a competitor app, see which keywords they rank for that you don't, and add them to your tracking set in one click.
- Metadata optimization: Draft and push App Store Connect metadata per market with live character counts and coverage of the keywords you track.
- Review monitoring: See new App Store reviews across all tracked countries, with notifications when fresh reviews land on your app.
How does Veldo work?
- Add your apps and competitors — Search the App Store by name; Veldo discovers the keywords each app ranks for and tracks 60+ storefronts.
- Veldo collects the evidence — Daily checks of organic ranks, Apple Ads spend/installs, and Apple's search popularity, attributed per keyword into one 30-day picture.
- Act on verdicts — Each keyword gets a first-match verdict backed by the numbers; a watchdog notifies you when a verdict flips.
Pricing
Veldo is a paid Mac app with a license key. Two tiers: Yearly at $99/year (billed annually, one month free) or Monthly at $8.99/month. Both include unlimited apps & keywords, 60+ storefronts, no percentage of ad spend, app/menu bar/CLI/MCP access, and a 14-day money-back guarantee.
