Texto is an Australian-owned and operated SMS platform that lets businesses send text messages at a flat 3¢ per message with no contracts, monthly minimums, or hidden fees.
What is Texto?
Texto is an Australian messaging platform built for businesses to send affordable, reliable SMS messages. It takes message content and contact lists as input and delivers them through Australian infrastructure hosted in AWS Sydney, with support for two-way replies. The platform is built by Texto (About Texto →) and offers a web UI, API, and MCP server for AI agents.
Key Features
- Two-way messaging — Customers can reply to texts from a dedicated Australian number ($15/month), with all replies managed in a conversational inbox featuring full message history.
- Bulk campaigns & Sender ID — Send campaigns from your own number or register a business Sender ID with ACMA for free (Learn more →).
- API & MCP — Integrate SMS into existing tools and workflows with a developer-friendly API (View API docs →), or connect AI agents via the MCP server.
- Link shortener & click tracking — URLs are automatically shortened and clicks tracked per message, with no extra tools needed.
- Multi-user access & 2FA — Invite unlimited team members at no extra cost, with two-factor authentication via authenticator apps.
- Account hierarchy — Parent accounts manage sub-accounts for multi-location businesses, franchises, and agencies (Learn more →).
- Built for privacy — Messages, uploads, and subscriber lists are automatically deleted after 90 days (Read privacy policy →).
- Email to SMS — Send an SMS by composing an email; no login required.
Who is it for?
- Small business owners who need appointment reminders (e.g. “Hi Sarah, your appointment is confirmed for Thu 2pm”) with two-way reply capability.
- Marketing teams running bulk campaigns with automated opt-out handling via one-tap unsubscribe links.
- Developers and AI engineers embedding SMS into apps or connecting AI agents via the API and MCP server.
- Multi-location businesses and franchises managing SMS at scale with account hierarchy and sub-accounts.
What can you do with Texto?
- Appointment reminders — Send personalised messages with reply confirmation; manage rescheduling directly in the conversational inbox.
- Marketing campaigns — Launch bulk SMS with Sender ID, click tracking, and one-tap opt-out links that automatically respect STOP replies.
- Customer notifications — Fire transactional alerts via API or email-to-SMS, with delivery tracking and a reported 98% open rate.
How does Texto work?
- Sign up for free — get 5 free SMS credits with no credit card required (Get Started Now).
- Send your first message — use the web UI, API, or MCP server; send from your own mobile number immediately.
- Upgrade when ready — top up credits at 3¢ each and optionally add a dedicated number for two-way communication (Get Your Number).
Pricing
Texto offers pay-as-you-go at 3¢ per SMS with no monthly fee, no contract, and no minimum spend. A dedicated Australian number is $15/month (See pricing →). Every new account includes 5 free SMS credits.
FAQ
Is Texto compliant with Australian spam laws?
Yes. Texto supports Sender ID registration with ACMA, one-tap opt-out links via {{OptOutLink}}, and respects STOP replies. All data stays in Australia.
Do I need a dedicated number?
No. You can send from your own mobile number immediately. A dedicated number ($15/month) is optional for two-way messaging and brand recognition.
