Substy is an all-in-one CRM and AI chatbot platform built exclusively for OnlyFans and Fanvue agencies, combining fan management with autonomous chat sales to automate conversations, manage team performance, and maximize PPV revenue.
What is Substy?
Substy is a unified CRM and AI chatbot system designed specifically for OnlyFans and Fanvue agencies. It takes in fan data, model scripts, and chatter activity, and outputs real-time performance dashboards, automated chats that sell content, and fan classification (VIPs, spenders, timewasters). The platform runs as a web application and is developed by Substy.
Key Features
- CRM Dashboard — Track revenue, conversions, and AI performance across all models from a single browser interface, with automatic fan classification (VIPs, spenders, newbies, timewasters).
- Autonomous AI Chat — The AI runs 24/7 without human input, sells PPV and bundles, handles objections, re-engages cold fans, and adapts tone in any language — it is not a co-pilot, but fully autonomous.
- Hybrid Mode — Set a spend threshold: AI handles fans below it, human chatters take over for VIPs. Agencies report cutting chat costs by 25% while automating 90% of messages.
- Chatter Management — Add employees with custom access levels, let them chat directly from the platform, monitor each chatter’s performance (revenue, response rate, average basket).
- Script & PPV Management — Create and save custom scripts for the AI to follow, then track how PPV links perform with detailed analytics.
- Third-Party Integrations — Full support for OnlyFans and Fanvue; MYM (Mym) integration is coming soon. Import data (scripts, templates, employees) from other CRMs like Infloww.
- Tracking Link Analytics — Create and track links for TikTok, Reddit, Telegram, and other channels to measure conversion sources.
- Multi-Device Access — The CRM works smoothly on both web and mobile, allowing management on the go.
Who is it for?
- OnlyFans and Fanvue agencies that need to manage multiple models, chatters, and fan interactions in one place.
- Chatter teams who want to automate routine conversations and focus only on high-value VIP fans.
- Creators and managers who want to scale their account portfolio by automating chat sales and tracking performance per chatter.
What can you do with Substy?
- Automate chat sales: The AI sends PPV, responds to fan messages, and upsells content without human intervention — agencies have reduced chat costs by 25%.
- Classify and prioritize fans: The CRM automatically tags fans as VIPs, spenders, newbies, or timewasters so chatters (or the AI) can adjust strategy accordingly.
- Monitor agency performance: View real-time metrics for each model and each chatter, including revenue, response rate, and average basket size.
- Create and track marketing links: Build tracking links for social media campaigns and see which channels drive the most conversions.
How does Substy work?
- Add a model’s OnlyFans or Fanvue account to the platform.
- Create custom chat scripts (tone, PPV offers, objection handling) that the AI will follow.
- The AI automatically engages fans, sells content, and logs all interactions in the CRM. You can also import existing scripts and employee data from other CRMs (e.g., Infloww) for a quicker setup.
Pricing
Substy operates on a freemium model — you can try it for free at app.substy.ai. No specific tier names or prices are listed on the page.
FAQ
What is Substy?
Substy is an all-in-one CRM and AI chatbot built exclusively for OnlyFans and Fanvue agencies. It centralizes fan data, automates conversations, boosts PPV sales, and helps you scale with hybrid chat (AI + human) or full automation.
