Social by InstantDM is an AI-native content scheduling tool that lets creators, brands, and AI agents publish to Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, Threads, and YouTube from one workspace. It combines a visual calendar with a hosted MCP server and REST API, enabling posting via ChatGPT, Claude Code, Telegram agents, or n8n/Make workflows.
What is Social by InstantDM?
Social by InstantDM is a content scheduling platform built for humans and AI agents. It takes posts (text, images, videos) and schedules or publishes them across 8 social networks. The product is made by InstantDM and offers a web app, a public API, and an MCP server for AI integration.
Key Features
- Multi-platform publishing — Schedule and publish to Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, Threads, and YouTube from one dashboard.
- AI agent ready — Connect Claude, OpenClaw, Hermes, Higgsfield, or any MCP-compatible agent to draft, schedule, and publish posts.
- Hosted MCP server — A Streamable-HTTP endpoint at
https://social-api.instantdm.com/mcp exposes 16 tools like list_channels, draft_post, schedule_post, and publish_now.
- REST API — Signed API with workspace-scoped keys; example
POST /v1/posts publishes to multiple accounts in one call.
- Visual calendar — A month/week/list view showing scheduled posts with status (queued, live, draft) and the agent or user who created them.
- Media library — Upload images and videos (e.g., launch-hero.jpg, behind-scenes.mp4) and attach them to posts.
- Native n8n & Make nodes — Integrate posting into automation workflows without custom code.
- AI caption generation — Use the ✨ Generate button to create captions.
Who is it for?
- Creators and brands — Schedule posts across multiple social networks from a single calendar, with support for AI-assisted drafting.
- Agencies — Manage multiple client accounts and let AI agents handle routine posting tasks.
- Developers — Use the REST API or MCP server to integrate social posting into custom tools, CI/CD pipelines, or internal dashboards.
- AI agents — Connect Claude, Cursor, ChatGPT, Grok, OpenClaw, or Hermes to automate content publishing.
What can you do with Social by InstantDM?
- ChatGPT users: Connect the MCP and ask in plain language to turn a blog post into LinkedIn and X posts scheduled for 7pm.
- Claude Code users: Run a terminal command to schedule a week's posts from a markdown file, with review before publishing.
- Telegram agents: Text a bot like OpenClaw to repurpose a reel into a carousel and schedule it for 9am.
- n8n/Make users: Build a workflow that triggers daily at 9am, generates a caption with an AI agent, and publishes via the native node.
How does Social by InstantDM work?
- Authenticate — Generate a workspace-scoped API key from the dashboard.
- Connect — Paste the MCP config into Claude Desktop, Cursor, or another agent, or point your script at the REST API.
- Ship — Post from curl, MCP, or a CI step; all entry points use the same publish pipeline.
Pricing
Sign up for $0.00 (free tier available).
