ShipBoost is a launch distribution platform for bootstrapped SaaS founders that turns a single launch into ongoing discovery via weekly launch boards, permanent product listings, and hand-written editorial articles that keep working in search results.
What is ShipBoost?
ShipBoost is a product launch and distribution platform that helps bootstrapped SaaS founders move beyond short-lived launch spikes. It takes a submitted product and creates a permanent founder-ready listing, a spot on the weekly launch board, and (for Premium) a hand-written editorial article on the ShipBoost blog. The platform runs on the web and is maintained by the ShipBoost team, with no mobile app.
Key Features
- Weekly launch board — A cohort-based surface that resets weekly, giving products cleaner visibility compared to daily feeds. Products are ranked by votes within each week.
- Permanent public listing — Every submitted product gets a durable listing page with a category, description, and links. Listings remain discoverable via category and tag pages after launch week ends.
- Hand-written editorial articles — Premium launches receive a custom editorial post on the ShipBoost blog that targets long-tail search keywords and can be shared, linked to, and ranked indefinitely.
- Curated discovery pages — The platform maintains categories, alternatives pages, and a startup directories resource that provide ongoing discovery paths for buyers browsing by workflow or use case.
- Sponsored placement slots — Founders can book native sponsored positions in the launch feed or the "Your product here" slot to reach the audience of founders and buyers already browsing the board.
- Founder resource directory — A downloadable list of 345+ startup directories hosted on ShipBoost, designed to help founders plan broader distribution outside the platform.
Who is it for?
- Bootstrapped SaaS founders launching a product for the first time and wanting more than a one-day spike — they use ShipBoost to get a permanent listing and an editorial asset for long-term search traffic.
- Solopreneurs and indie hackers who need a credible launch surface that makes their product look more established and discoverable across multiple context pages (categories, alternatives, blog).
- small SaaS teams looking to increase distribution without heavy ad spend — they use the weekly board for immediate visibility and the editorial article for ongoing organic reach.
What can you do with ShipBoost?
- Launch a product with ongoing discoverability: Submit your SaaS to the weekly launch board, then benefit from a permanent listing on category and alternatives pages that stay live after the board resets.
- Get a search-optimized editorial asset: Premium founders receive a custom blog post written by the ShipBoost team that can rank for relevant queries and be linked from your own site or social profiles.
- Browse and compare alternatives: Use the editorial-curated alternatives pages to research competing tools or to see where your product fits in the landscape — a higher-intent search surface for buyers.
How does ShipBoost work?
- Submit your product through the form at shipboost.io/submit, providing name, description, category, and logo.
- Choose a launch tier: Weekly (free or premium), Monthly, or Yearly. Premium adds the hand-written editorial article.
- Your product appears on the weekly launch board during its cohort week, where visitors can view, upvote, and click through to your site.
- After the week, the listing remains live on ShipBoost’s category pages, alternatives pages, and (if Premium) the editorial article continues to attract search traffic.
