Semarize is a conversational intelligence API that ingests call transcripts from meeting recorders and outputs structured data—CRM fields, framework scores, risk flags, and metadata—based on your own playbooks, pricing rules, and product documentation. It runs on a cloud platform and is developed by Semarize (no parent company stated on page).
What is Semarize?
Semarize is an API designed to turn recorded sales conversations into consistent, actionable structured data. It takes call transcripts or recordings from platforms like Gong, Zoom, Chorus, or Google Meet and returns automated CRM fields, MEDDICC scores, risk flags, and custom evaluations. The output can be fed into analytics tools, automation workflows, and coaching systems without human review of transcripts.
Key Features
- Custom Evaluation Frameworks (Bricks & Kits) — Define scoring rules and flags grounded in your own product documentation, pricing rules, and sales playbooks, then apply them consistently across every call.
- Automated CRM Population — Extract fields such as champion confirmed, budget status, decision criteria, and next steps directly into your CRM with no manual entry.
- Risk & Opportunity Flagging — Detect pricing hesitation, procurement delays, competitor mentions (e.g., "Gong"), and churn intent—surfaced as structured flags with supporting evidence.
- Multi-Platform Integration — Connect via 15+ meeting recorders (Aircall, Chorus, Zoom, Fathom, Fireflies, Gong, Google Meet, Microsoft Teams, Otter, Outreach, Salesloft, etc.) and automation tools like Clay, n8n, Zapier, and Make.
- Business-Specific Intelligence — Unlike generic notetakers, Semarize evaluates calls against your exact methodology (e.g., MEDDICC, MEDDICC Score, champion strength, forecast risk) rather than generic criteria.
- Team-Wide Scaling — Runs the same evaluation logic across every rep and every conversation at scale, enabling consistent coaching, forecasting, and reporting.
Who is it for?
- Sales Operations teams — Automate the extraction of deal qualification data (e.g., MEDDICC fields) from call recordings into their CRM to reduce manual logging and improve forecast accuracy.
- Revenue Operations / Enablement — Define custom scoring rubrics (Bricks & Kits) to measure rep adherence to playbooks and product knowledge, then use the structured output for coaching and training.
- Data Teams building GTM pipelines — Ingest structured call data via the API or connectors (Zapier, Make, n8n) to feed analytics dashboards, attribution models, and automation sequences.
What can you do with Semarize?
- Score every sales call against your methodology: Upload a MEDDICC framework as a Kit, and Semarize automatically outputs a score (e.g., 74/100) plus each element (budget confirmed, champion strength, next step) without a person listening.
- Detect risk and churn signals in customer success calls: From a support interaction, Semarize flags churn intent, frustration, billing disputes, and competitor mentions (e.g., "rival plan") and logs the structured data to your CRM.
- Build automated qualification workflows: Connect Semarize to Zapier or n8n; when a new call transcript arrives, trigger a CRM update with populated fields like "Economic Buyer Identified" and "Paper Process Confirmed."
How does Semarize work?
- Connect Semarize to one or more meeting recorders (Gong, Zoom, Chorus, etc.) or upload transcripts directly via the API.
- Define evaluation rules using Bricks (individual criteria) and Kits (assembled frameworks) grounded in your playbooks, pricing, and product docs.
- For each incoming call, Semarize runs the evaluations and outputs structured JSON—scores, flags, extracted fields—which you can push into CRM, analytics, or automation tools.
Pricing
Semarize offers a freemium plan. No credit card is required to start testing. Paid tiers are not described on this page.
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