Saltfish AI is a demo creation platform that turns click-through product recordings into branded interactive demos, videos, GIFs, and visuals for go-to-market teams.
What is Saltfish AI?
Saltfish AI converts a single click-through screen recording or product URL into multiple branded formats: interactive demos with AI narration, sandbox environments, product videos, video bubbles, and static visuals. It runs as a Chrome extension and desktop app, and is built by Saltfish (the company behind the site). No coding or video editing skills are required.
Key Features
- One-capture, multi-format — Record once and get an interactive demo, sandbox, product video, video bubble, GIF, social card, help article, and changelog clip.
- AI-narrated interactive demos — Click-through tours with AI voiceover, embeddable anywhere on landing pages, knowledge bases, or in-app.
- Sandbox — A fully clickable copy of your product that requires no signup and captures no PII, ideal for pre-sales and trials.
- Video Bubble — Talking-head overlay that guides users through your live UI while preserving the actual product interface.
- Branded visuals — Generate branded GIFs, hero images, and screenshots from a single capture, consistent with your brand.
- Saltfish MCP integration — Create, update, and localize demo content through any AI assistant (e.g., Claude) in one conversation.
Who is it for?
- Marketing teams — Embed interactive demos on landing pages and outbound campaigns to capture qualified leads and reveal anonymous website visitors.
- Sales teams — Share sandbox environments or personalized product videos in deals, removing the need for live demos or signups.
- Customer Success & Education — Replace static training with interactive walkthroughs and localized video bubbles, reducing support tickets and onboarding time.
- Product teams — Generate changelog clips and help articles to drive feature adoption without engineering support.
What can you do with Saltfish AI?
- Showcase your product on any website: Embed AI-narrated interactive demos that engage visitors and reveal account-level leads.
- Onboard users across languages: Record one demo and localize it into dozens of languages (as OtterlyAI did) without re-recording.
- Turn knowledge base articles into interactive experiences: Replace text-heavy help docs with clickable product tours that users can explore at their own pace (example: IcePanel).
How does it work?
- Record or import a click-through of your product using the Chrome extension or desktop app.
- Choose your desired output formats (interactive demo, video, sandbox, etc.) and apply branding.
- Preview, edit, and embed or share the generated content — no manual post-production.
Pricing
Saltfish AI offers a free plan with no credit card required. Paid tiers are available for teams needing advanced branding, collaboration, or higher volume. Start free or book a demo to discuss enterprise needs.
FAQ
Is Saltfish AI free to start?
Yes. You can start at studio.saltfish.ai/sign-up without a credit card. The free plan includes basic demo creation and core formats.
What formats can I export from one recording?
Interactive demos with AI narration, sandbox copies, product videos, video bubbles, GIFs, social cards, help articles, and changelog clips — all from a single click-through capture.
Can I use Saltfish AI without recording my screen?
Yes. You can provide a product URL and the platform will generate demos from that link, or import a demo link directly. The MCP integration also lets you create demos through AI assistants.
