RouteRobin is an AI-powered lead routing and scheduling platform that captures inbound leads, qualifies them with forms, and routes them to the right sales rep to book meetings automatically.
What is RouteRobin?
RouteRobin takes inbound leads from forms, qualifies them using pre-screening questions and AI, then routes them to the appropriate team member based on criteria like company size, industry, or custom rules. It outputs a booked meeting with calendar sync, video conferencing, and CRM updates. The platform is a web application with native integrations including HubSpot and Salesforce. RouteRobin is built by the RouteRobin team.
Key Features
- AI-Powered Routing — Qualify leads with pre-screening forms and route them to the right rep using rules based on company size, industry, location, or custom criteria. Real-time evaluation with progressive disclosure.
- Smart Scheduling — Suggested time slots based on the visitor's region. Calendar sync with Google and Outlook prevents double-booking.
- Round-Robin Distribution — Distribute meetings evenly across AEs and SDRs with weighted round-robin and same-host reschedule policies.
- Workflows & Automations — Automated reminders, follow-ups, and abandoned booking recovery via email and WhatsApp.
- UTM Attribution — Full UTM parameter capture from first touch to booked meeting, enabling campaign-to-booking tracking.
- AI Contact Enrichment — Automatically enrich leads with company data, LinkedIn profiles, and AI-generated pain points.
- CRM Sync — Two-way sync with HubSpot (and native Salesforce sync per existing integration) for contacts, meetings, and UTM data.
- Availability Management — Weekly schedules, date-specific overrides, timezone support, and admin control over team availability.
Who should use RouteRobin?
- SDRs and AEs — Receive leads routed by qualification criteria so they only see prospects matching their territory or expertise.
- Revenue operations teams — Configure weighted round-robin, UTM tracking, and CRM sync without building complex automation chains.
- Growth teams — Track which marketing campaigns drive actual booked meetings via UTM parameter capture.
What can you do with RouteRobin?
- Route inbound leads to the right rep — Set up routing forms with conditional logic so a lead from a large enterprise goes to a senior AE while SMB leads go to a growth team.
- Automate meeting booking follow-ups — Send reminders and abandoned booking recovery emails/WhatsApp messages to reduce no-shows.
- Enrich leads automatically — After booking, enrich the contact record with company size, LinkedIn URL, and pain points without manual data entry.
How does RouteRobin work?
The process runs in three steps. First, a lead fills out a routing form with name, email, company, and qualifying questions you define. Second, AI or rules evaluate the lead and direct them to the correct event type and team member. Third, the lead picks a time, the meeting is created in calendars with video conferencing, and the contact is enriched with company and LinkedIn data.
Pricing
RouteRobin offers a 14-day free trial with no credit card required. Paid plans start at $9.90/user/month (Basic) and $12.90/user/month (Smart), billed monthly. The Smart plan adds AI-powered routing, workflows, enriched suggestions, and round-robin with routing.
FAQ
Is RouteRobin free?
You can start with a 14-day free trial that requires no credit card. After the trial, paid plans begin at $9.90 per user per month.
Which CRMs does RouteRobin integrate with?
It offers two-way sync with HubSpot and native integration with Salesforce for contacts, meetings, and UTM data.
Does RouteRobin support round-robin scheduling?
Yes, it provides weighted round-robin distribution across AEs and SDRs, including same-host reschedule policies.
