Restaurant Site Finder is a location intelligence tool that helps restaurant owners evaluate a specific address for their concept before signing a lease. Built by the team at Horeca Store, it scans competitor density, reviews, and market gaps to deliver a GO/NO-GO verdict with concept recommendations.
What is Restaurant Site Finder?
Restaurant Site Finder is a web-based tool that takes a restaurant concept (e.g., fast-casual burgers) and an address, then produces a location opportunity score, competitor density map, market analysis, concept fit score, rent stress-test, and equipment checklist. It is free to start, with a premium tier for unlimited analyses and full PDF reports. It is built by Horeca Store, a commercial restaurant equipment supplier.
Key Features
- Location Opportunity Score — A numeric rating of how well the address matches the selected concept based on demographic and competitive data.
- Competitor Density Map — Visual map showing every restaurant within the trade area, with names, ratings, price tier, and distance.
- Market Gap Detection — AI scans thousands of local reviews to identify what customers are searching for but not finding near the address.
- Concept Fit Score — Three specific concept recommendations with menu direction, risk score, and GO/NO-GO for each.
- Rent Stress-Test Calculator — Input monthly rent, price point, seating capacity, and days open to see required covers per day and rent risk rating (benchmark: rent under 8% of revenue).
- Equipment Checklist — A custom list of commercial kitchen equipment needed, with direct purchase links from Horeca Store.
- Full PDF Report (Premium) — Downloadable report with foot traffic by hour, lease risk checklist, and competitor deep-dive.
Who is it for?
- Independent restaurant owners evaluating a single location before signing a lease.
- Franchisees assessing multiple potential sites for a new franchise.
- Restaurant investors performing due diligence on a location before funding a new concept.
What can you do with Restaurant Site Finder?
- Test a location before committing: Enter a concept like "fast-casual burgers" and an address to see if the area supports it, avoiding a costly mistake.
- Compare multiple locations: With the Premium tier, save and compare up to unlimited analyses to find the best site among several options.
- Get ready-to-use equipment list: After analysis, receive a custom equipment checklist linked to Horeca Store products, streamlining the setup process.
How does Restaurant Site Finder work?
- Select your service model (Fast Casual, QSR, Full Service, etc.) and cuisine concept (Burgers, Pizza, Mexican, etc.). Optionally set a price tier.
- Enter the address you are considering.
- The tool scans competitor data, reviews, and market demographics within 60 seconds.
- You receive a verdict (GO or NO-GO), concept recommendations, and a full report (email required for full unlock).
Pricing
Free tier includes one analysis with location opportunity score, competitor density map, market analysis, concept fit score, rent stress-test, restaurant name generator, and equipment checklist. Premium tier at $29/month (or $99 one-time) adds unlimited analyses, save & compare locations, full PDF report, foot traffic by hour, lease risk checklist, competitor deep-dive, and priority support.
FAQ
Is Restaurant Site Finder free?
Yes, the basic analysis is always free. You get a full report after entering your email.
What data does it use?
It uses competitor data from maps and review platforms, demographic data, and industry benchmarks from sources like Cornell University and the National Restaurant Association.
Do I need to enter a credit card?
No credit card is required for the free analysis. Only email is needed to unlock the full report.
Can I analyze multiple locations?
Yes, the Premium tier allows unlimited analyses and saved comparisons.
