Reputacion is an all-in-one reputation management platform for local businesses that combines automated review collection, multi-channel messaging, and local visibility analytics in a single tool.
What is Reputacion?
Reputacion is a web-based platform that centralises Google, TripAdvisor and Facebook reviews, collects new reviews via email/SMS and on-site QR codes or NFC taps, and unifies customer conversations from Facebook Messenger, Instagram DM and live chat. It takes business locations (imported from Google Business Profile) and produces a dashboard with AI-suggested responses, review analytics, local ranking grids, and branded review widgets. The platform is built by Reputacion (reputacion.io) and targets businesses of all sizes.
Key Features
- On-site QR code & NFC collection — Customers scan a QR code or tap an NFC plate at the table to leave a Google review in ~10 seconds; three modes: direct Google, collection page, or gamified prize wheel.
- Email & SMS campaigns — Automated review requests with follow-ups and tracking; Starter plan includes 500 emails/month, Pro 2 000 emails/month, Business unlimited; SMS at €0.12–0.10 per message.
- AI response suggestions — Platform generates personalised replies per location; user can approve or edit before publishing.
- Unified inbox — All Facebook Messenger, Instagram DM and website live chat messages appear in one dashboard; saved responses and instant alerts included.
- Local visibility analytics — 25-point geo-grid analysis of Google Maps ranking per location; 4–40–400 analyses/month depending on plan.
- Multi-location management — Single dashboard for unlimited establishments (Business plan) with centralised reporting and team access.
- Branded widgets & landing pages — Seven customisable widget types (colours, fonts, layout, custom CSS) for embedding reviews on the business website; also a store locator interactive map.
- Real-time notifications — Instant alerts for new reviews, messages, or negative feedback; configurable filters by rating or keyword.
Who is it for?
- Small business owners (e.g., a single restaurant or salon) — use the Starter plan at €19/month to collect reviews via QR code, respond to all messages from one inbox, and monitor their local Google ranking.
- Marketing managers of multi-location chains (e.g., franchise operators) — use the Pro plan (€49/month, up to 10 establishments) to sync all Google Business Profiles, run email/SMS campaigns per location, and analyse local visibility with 40 monthly geo-grid reports.
- Large organisations (e.g., regional retail groups) — use the Business plan (€99/month, unlimited establishments) with a dedicated support manager, unlimited email campaigns, and 400 visibility analyses per month.
What can you do with Reputacion?
- Collect reviews on-site without friction: Place a QR code stand or NFC plate at the counter; customers scan and leave a Google review in 10 seconds. Optional gamification (prize wheel) increases conversion.
- Manage all customer conversations from one inbox: Reply to Instagram DMs, Facebook messages, and website live chat without switching apps. Use saved responses to speed up common queries.
- Track local search performance per location: Run 25-point geo-grid analyses to see where each business ranks on Google Maps, then use the dashboard to spot trends and improve visibility.
How does it work?
- Connect your locations — Sync your Google Business Profile account in one click to automatically import all locations (≈2 minutes).
- Configure your tools — Set up email/SMS collection, QR codes/NFC plates, AI responses, and unified messaging (≈5 minutes).
- Manage on autopilot — Reviews, messages, and analytics converge in a centralised dashboard with AI suggestions and instant alerts.
Total setup time under 10 minutes. The platform then runs continuously with no manual effort.
