Prefer

Prefer is an answer engine optimization (AEO) platform that gets brands recommended by AI engines such as ChatGPT, Gemini, Google AI Overviews, and Perplexity, and keeps working until the brand ranks first. It takes a brand domain and target region as input and produces AI visibility reports, citation analysis, and content briefs as output, running as a web application made by Prefer (rated 4.7 on G2).

What is Prefer?

Prefer is an AEO platform that measures and improves how AI answer engines describe and recommend a brand. Users enter a domain and region (for example, the United States), and Prefer returns a free AEO report covering AI visibility, source citations, brand sentiment, content AEO, competitor gaps, and prompt coverage. It runs in the browser and is produced by the company Prefer, which holds a 4.7 rating on G2.

What makes Prefer stand out?

• Prompts — Tracks the real questions buyers ask AI engines and reports the brand's answer rate on each one.
• Answer Engine Insights — Scores visibility, sentiment, and share of voice across every engine, region, and persona.
• Competition — Shows head-to-head share of voice so users know who wins each prompt and why.
• Sources & Citations — Reveals the pages and domains engines cite and where the brand is missing.
• Action Center — Delivers a ranked queue of fixes, each tied to the prompts it will move.
• Content Automation — Generates briefs and drafts from citation data, written to be cited.
• AEO Content Score — Grades content on freshness, structure, and readability (example report: 91% overall, 91 freshness, 89 structure, 54 readability).
• Multi-engine coverage — Monitors ChatGPT, Gemini, Google AI Overviews and AI Mode, and Perplexity.

Who should use Prefer?

• SEO and content marketers — shift from keyword rankings to AI answer visibility and citation share.
• Growth and demand-gen teams — find competitor gaps in AI recommendations and target prompts buyers actually ask.
• Brand strategists — monitor how AI engines describe the brand and its sentiment across regions.
• Content teams — turn citation data into briefs and drafts engineered to be cited by AI engines.

What can you do with Prefer?

• Run a free AEO audit: enter a domain and region to get an AI visibility report in about 10 minutes with no signup required.
• Benchmark against competitors: compare share of voice on prompts such as "best CRM for a small sales team" against rivals like Cash, Mercury, Chase, and PayPal.
• Fix citation gaps: identify which pages and domains engines cite and publish content to fill the missing spots.
• Automate AEO content: generate briefs and drafts from citation data to improve prompt coverage.

How does Prefer work?

Users enter their domain and target region, then Prefer runs a free audit that takes about two minutes to start and returns a report in roughly 10 minutes with no signup required. The report surfaces AI visibility, citations, sentiment, and competitor gaps, and the Action Center turns findings into a ranked queue of fixes tied to specific prompts.

FAQ

Is Prefer free to try?

Yes. Prefer offers a free AEO audit that takes about two minutes to start, requires no signup, and returns a report in roughly 10 minutes covering AI visibility, source citations, brand sentiment, content AEO, competitor gaps, and prompt coverage.

Which AI engines does Prefer track?

Prefer monitors ChatGPT, Google Gemini, Google AI Overviews and AI Mode, and Perplexity, scoring visibility, sentiment, and share of voice across every engine, region, and persona.

What is an AEO report?

An AEO report shows how answer engines describe a brand today and where openings exist to outpace competitors. Prefer's report includes AI visibility ranking, source citations, brand sentiment, content AEO score, competitor gaps, and prompt coverage.

Does Prefer help create content?

Yes. Prefer's Content Automation g