PipelineGrader is a free online tool that analyzes your sales and marketing funnel to grade five key revenue dimensions, identifies exactly where revenue is leaking, and gives you a prioritized action plan — all without a login, spreadsheets, or consultants.
What is PipelineGrader?
PipelineGrader is a free B2B revenue audit platform built for founders running SaaS, services, or consulting businesses. You enter numbers you already know (win rate, monthly leads, customer acquisition cost, churn rate) and get an A–F grade on Funnel, CAC, LTV, Pipeline Velocity, and MRR. It outputs a full audit report with a prioritized action plan mapped on an Impact vs. Effort matrix, plus live benchmarks sourced from Pavilion GTM, OpenView SaaS, SaaStr, Gartner B2B, and ChartMogul. All inputs are anonymized and never stored on a server.
Key Features
- Full Pipeline Audit — Grades five revenue dimensions (Funnel, CAC, LTV, Velocity, MRR) in under 3 minutes and produces a single letter grade with a top-5 action breakdown.
- Funnel Leak Detector — Calculates which stage of your funnel is losing the most revenue and quantifies the dollar impact.
- CAC Optimizer — Shows whether you're spending too much per customer and compares your CAC against B2B benchmarks.
- LTV Revealer — Computes customer lifetime value vs. acquisition cost and flags sustainability (target 3:1, elite 5:1).
- Pipeline Velocity Scan — Measures how fast deals move and the effect of improving win rate, cycle time, or opportunity count.
- MRR Growth Tracker — Forecasts where your MRR will be in 6 months and shows the impact of churn reduction.
- Lead Source Analyzer — Identifies which marketing channel drives real pipeline and which is wasting budget.
- ROI & Payback Period — Calculates how long until a spend pays itself back, with a target of under 12 months.
- MarTech Optimization — Audits your tool stack for redundancies and gaps with actionable recommendations.
Who is it for?
- Founders running B2B sales motions — SaaS, services, or consulting founders who need a revenue diagnosis without hiring a RevOps analyst.
- Solo sellers scaling their first sales process — Founders doing all the selling themselves can see whether the pipeline will hold when they step back.
- Marketers optimizing customer acquisition — Anyone who wants to know which channel to invest in next, based on concrete lead source analysis.
What can you do with PipelineGrader?
- Diagnose churn risk: Identify your top 5 churn-risk accounts and intervene this week — a Quick Win action from the sample report.
- Compare against real benchmarks: See where your win rate (target 25%), CAC payback (goal <12 months), and LTV:CAC ratio (target 3:1) fall against published B2B data.
- Get an executive-ready report: The full audit includes five core calculators and a prioritized action plan ranked by revenue impact, usable in board decks or investor conversations.
How does PipelineGrader work?
- Enter numbers you already know — win rate, monthly leads, customer acquisition cost, monthly churn, and average deal size. No lookups or formulas required.
- The tool grades each dimension A–F against live B2B benchmarks (sourced from Pavilion GTM, OpenView SaaS, SaaStr, Gartner B2B, and ChartMogul).
- You receive a full audit report with a letter grade (e.g., C overall), dimension-specific grades, and a top-5 action list mapped on an Impact vs. Effort matrix.
