Masset is an AI-powered digital asset management platform that gives your entire team one searchable home for every deck, one-pager, image, video, and document, with automatic version control and AI integration.
What is Masset?
Masset is a cloud-based digital asset management (DAM) platform. It ingests files, videos, images, and external links from connected sources like Google Drive, SharePoint, and local uploads, organizing them into a single searchable library. The platform runs on the web and integrates with Slack, Microsoft Teams, HubSpot, Salesforce, and MCP-compatible AI tools.
Key Features
- Natural-language search — Find any asset by describing it in plain language (e.g., “enterprise security deck”) without folder navigation; returns the current approved version.
- MCP server for AI tools — Connects your content to Claude, ChatGPT, Copilot, and Cursor; AI can read, share, create Boards, and launch training using 32 read/write tools.
- Version control — Update a file once in Masset; every share, Board, and AI answer automatically pulls the new version — no more stale copies.
- Analytics with CRM writeback — Track opens, shares, and engagement per asset; data writes back to HubSpot and Salesforce so content ties to pipeline.
- Boards — Curated collections of content for specific teams, prospects, or onboarding (e.g., “Acme Board”) with shared tracked links.
- Trackable Shares — Generate links that log when recipients open content; see exactly what buyers and partners engage with.
- Training — Two-minute daily micro-learning sessions delivered in Slack and Teams to help your team retain content knowledge.
- Asset requests — Structured request system that routes content needs to the right owner and tracks progress to completion.
- Security — SOC 2 compliant, encrypted at rest and in transit, SSO + role-based access; your content never trains third-party AI models. Read the full security overview
Who should use Masset?
Marketing teams manage and update approved assets in one place — no more scattered drives. Sales teams find the current deck, case study, or one-pager in seconds via Slack or Teams and share tracked links with prospects. Enablement teams onboard new hires by handing them a Board with all essential content. Operations leaders gain visibility into content usage and its impact on pipeline through CRM writeback. Masset serves 16+ industries, including SaaS & Technology, Hotels & Hospitality, Franchises, and more. See every industry →
What can you do with Masset?
- Sales enablement: A rep asks Myca (AI assistant in Slack) for the latest security deck; receives the approved version, shares a tracked link, and sees when the prospect opens it.
- AI readiness: Your team uses ChatGPT or Claude to pull current product specs and create a Board for a client — the AI uses real content with permissions enforced.
- Onboarding: A new hire gets a Board with training materials; each piece updates automatically when marketing revises it.
- Content governance: Marketing updates a pricing one-pager once; all existing shares and AI outputs automatically reflect the new version — no emailing corrections.
How does Masset work?
- Connect your storage — Point Masset at Google Drive, SharePoint, and other sources to populate your library.
- Connect your tools — Integrate Slack, Teams, HubSpot, Salesforce, and MCP-compatible AI tools. See all integrations
- Let it run — Update content once; it cascades to every share, Board, and AI answer automatically. Watch a demo
