MARKETWRK is a retail price monitoring platform that automates MAP violation alerts and competitor pricing intelligence for CPG and industrial B2B brands.
What is MarketWrk?
MARKETWRK is a web-based dashboard that continuously pulls pricing, inventory, ratings, and competitive data from retailers like Walmart, Home Depot, Lowe's, Costco, Sam's Club, BJ's, and Ace Hardware. It takes in product lists and retailer URLs and outputs instant MAP violation alerts, price history charts, brand comparisons, and Excel-exportable reports. The platform is built by MARKETWRK and is trusted by brands including Duracell and Hand Crew Gear.
Key Features
- Retail Price Monitoring — automated tracking of competitor price movements across retailers with continuous updates; one-click export to Excel replaces manual copy-pasting.
- MAP Violation Alerts — instant notification when a retailer advertises below your MAP price, showing the product, retailer, MAP price, advertised price, and violation amount. Learn more in their MAP Policy 101 Guide
- Ratings & Reviews Monitoring — monitors product reviews and Q&A across retailers; alerts on negative reviews and customer questions with AI-extracted theme analysis. Read the Ecommerce Product Reviews Guide
- Brand Comparison — benchmarks your products against competitors across per-unit price, ratings, review sentiment, and shelf presence using interactive charts.
- Price History Charts — product-level 90-day pricing history shows when competitors cut prices or run promotions, linking sales fluctuations to pricing actions.
- Inventory Monitoring — automated tracking of stock levels and out-of-stock trends across the digital shelf.
Who is it for?
- CPG brand managers — to track competitor pricing by zip code and catch MAP violations the day they happen, protecting margins across dozens of retailers.
- Ecommerce teams — to monitor product reviews and Q&A across retailers and respond to negative feedback before it costs sales.
- Revenue management teams — to analyze price history and sales correlations, using data to make faster go-to-market decisions.
What can you do with MarketWrk?
- Protect margins: Set MAP floors and receive instant alerts when a retailer violates, allowing immediate enforcement action. The platform displays violation amounts (e.g., -$2.61) and retailer details.
- Gain competitive intelligence: Compare your brand's per-unit price, average rating, and shelf presence against competitors like SparkleMax and GreenShield across Walmart, Lowe's, Home Depot, and Costco.
- Respond to negative reviews: Get notified when a bad review drops or a customer asks a question; your team can reply before the issue escalates, using AI-extracted keyword themes from the reviews dashboard.
How does it work?
The automated dashboard pulls pricing, inventory, and competitive data across every retailer continuously — no manual data entry. Data is updated in real-time and exportable to Excel with one click. Setup takes days, not quarters, and the platform handles hundreds of products (e.g., 384 products, 5 retailers, 12 zip codes in a sample account). For more detail, see their CPG Revenue Management Guide.
