linkutm is a UTM management, branded short link, and analytics platform that lets marketing teams build, shorten, and track every campaign link in one place.
What is linkutm?
linkutm is a web-based tool that takes a destination URL and UTM parameters and produces a branded short link with real-time tracking. It standardizes UTM naming conventions, generates short links on custom domains, and sends clean attribution data directly to GA4. The product is built by the linkutm team and is available as a free plan with paid upgrades.
Key Features
- UTM Builder with Naming Rules — Apply saved templates and automated naming conventions to eliminate typos and inconsistencies across your team’s campaign links.
- Branded Short Links — Create short links on your own domain (e.g., go.yourbrand.com) with SSL included; no generic bit.ly URLs.
- Dynamic QR Codes — Generate QR codes whose destination can be changed after printing, avoiding reprint costs.
- Real-Time Analytics — See clicks, countries, devices, and referrers as they happen, with data ready for GA4 attribution.
- Team Workspaces — Separate clients or projects with role-based access, shared templates, and clean data isolation.
- Chrome Extension — Right-click any page to create a UTM link in one click, directly from your browser.
- Public REST API — Create, fetch, and manage links programmatically with full CRUD operations.
- MCP Server (coming soon) — Integrate with Claude, Cursor, and other MCP-compatible AI clients.
Who is it for?
- Agencies — Manage links for every client in separate workspaces, standardize naming, and prove campaign results.
- SaaS Companies — Track signups, trials, and feature clicks across channels to see which campaigns bring the best users.
- Ecommerce Teams — Measure product launches, sales, and promotions, identifying which channels and creatives drive revenue.
- PPC and Paid Ads Managers — Compare Google Ads, Facebook Ads, and other platforms to determine the best return on ad spend.
- SEO Teams — Track which content and organic pages convert, tying rankings to actual pipeline.
- Email Marketers — Measure clicks and conversions from newsletters and drip campaigns to understand audience response.
What can you do with linkutm?
- Standardize UTM parameters — Use saved templates and naming conventions so one person types “facebook” and another doesn’t type “Facebook,” keeping GA4 reports accurate.
- Build branded links in seconds — Combine a destination URL with auto-applied UTM parameters and a custom domain (e.g., go.acme.com/summer-2026) for trustworthy, trackable links.
- Monitor campaign performance in real time — View click counts, geographic breakdowns, device types, and referral sources as they happen, without waiting for batch reports.
How does it work?
- Build a tagged, branded link – Enter a destination URL, select a UTM template (or let naming rules auto-fill parameters), and choose your custom domain. linkutm generates a short link instantly.
- Organize with workspaces and templates – Group links by client, team, or project. Save UTM presets for Facebook Ads, email newsletters, and more so your team never types manual parameters.
- Measure with real-time analytics – Monitor clicks, conversions, and device data as they come in. Clean, consistent UTM data flows directly into GA4 for accurate attribution.
Pricing
linkutm offers a free plan with no credit card required. Paid plans with additional features (advanced analytics, more branded domains, higher link volumes) are available; specific tier details are on the pricing page.
FAQ
Is linkutm free?
Yes, linkutm has a free plan. You can start a free trial without providing a credit card, and the free plan includes core features like UTM building and branded short links.
