HiBot

HiBot is a paid AI visibility audit service for brands, consultants, and agencies that scores how ChatGPT, Perplexity, Google, Claude, and Grok answer questions about your market, delivering a consulting-grade report with prioritized next steps.

What is HiBot?

HiBot is a service that audits how AI engines perceive your brand. It takes your brand name and competitive landscape as input, runs scored, human-conducted queries across multiple AI platforms, and produces a detailed report with a HiBot Score (0–100) across six ANSWER categories: Appearance, Nomination, Showdown, Worth, Expertise, and Reputation. The audit is performed by trained human specialists using neutral, logged-out sessions to capture what a real customer would see. The product is developed and operated by HiBot (hibot.com).

Key Features

• Human-run audits — Every question is asked manually by an AI audit specialist in a logged-out session, avoiding personalization bias that logged-in queries would create.
• Multi-engine coverage — HiBot Pulse tests 3 engines (ChatGPT, Perplexity, Google); HiBot Panorama adds Claude and Grok for 5 total, with 2 runs per question averaged for consistency.
• Tailored questionnaire — A custom set of 25 (Pulse) or 50 (Panorama) questions is built based on your brand and competitors, mapped to the 6 ANSWER categories.
• HiBot Score & report — Each answer is rated and compiled into a scored report with a 0–100 overall score and prioritized next steps you can act on immediately.
• Real customer simulation — Audits use neutral, market-targeted sessions so the answers mirror what an actual prospect would encounter when asking AI about your category.

Who is it for?

• Brand marketers — To discover whether AI names your brand in category queries, recommends it over competitors, or hallucinates false claims (e.g., “ceased operations”).
• Agency strategists — To benchmark client visibility across AI engines and justify SEO or PR investments with concrete scoring data.
• Consultants — To diagnose why a client is missing from AI-driven buying journeys and develop a fact-based action plan from the audit report.

What can you do with HiBot?

• Detect AI hallucinations — Identify false statements AI makes about your brand (e.g., claiming it is out of business) that customers accept as fact.
• Compare against rivals — See which competitors AI recommends when a user asks “X or Y: which is better?” and whether your brand is nominated at all.
• Track AI perception over time — Run a HiBot Pulse or Panorama audit quarterly to measure whether changes in your content or PR improve your HiBot Score.

How does HiBot work?

The audit follows a three-step process. First, HiBot builds a tailored questionnaire based on your brand and competitive landscape using the ANSWER model (download the free whitepaper for the full methodology). Second, human specialists ask each question by hand in logged-out, neutral sessions within your target market. Third, every answer is scored and compiled into a consulting-grade report with prioritized next steps. For deeper insight, read the 4-phase process and the scoring methodology.

Pricing

HiBot offers two paid tiers. HiBot Pulse is $199 for 25 customer questions, 3 AI engines, and 1 run per question. HiBot Panorama is $499 for 50 customer questions, 5 AI engines (adds Claude and Grok), and 2 runs per question averaged for consistency. Both tiers include a full scored report and prioritized next steps.

FAQ

How many AI engines does HiBot test?

HiBot Pulse tests ChatGPT, Perplexity, and Google. HiBot Panorama tests those three plus Claude and Grok, for five engines total.