GrowPanel is a subscription analytics platform for SaaS companies that provides real-time visibility into MRR, ARR, churn, and cohort data by connecting billing sources like Stripe and Chargebee.
What is GrowPanel?
GrowPanel ingests billing data from Stripe, Chargebee, Recurly, or any REST API and outputs interactive dashboards, automated reports, and AI-driven insights. It runs as a web application with a mobile-friendly interface and is built by Lasse Schou, who previously scaled Mouseflow from $0 to $10M ARR. The platform is EU-hosted and GDPR compliant.
Key Features
- Real-time subscription analytics — Track MRR, ARR, LTV, churn, and customer lifetime with daily, weekly, or monthly normalization; all metrics update in real time.
- Cohort and segmentation — Group customers by plan, market, currency, billing frequency, or custom attributes; visualize retention, churn reasons, and customer concentration risk.
- Cashflow reporting — Monitor recurring revenue, one-time charges, refunds, discounts, fees, taxes, and FX losses in a single view; filter by currency and project end-of-month cash position.
- AI chat assistant — Ask plain-English questions like “why is MRR down this month?” to receive breakdowns by market, plan, and cohort; the AI can also propose segment changes or exports with one-click approval.
- Automated reporting & notifications — Schedule weekly or monthly email reports with AI summaries; receive MRR change alerts via email, Slack, or Microsoft Teams with customizable thresholds.
- Mobile-first design — Access all dashboards, filters, and reports on a phone with the same functionality as desktop; switch accounts and drill down into any metric.
- Trial insights — Analyze trial behavior, conversion patterns, and retention over time to turn more users into paying customers.
- Failed payment tracking — Monitor recovery rates and reduce involuntary churn by identifying failed transactions and payment recovery opportunities.
Who is it for?
- SaaS founders and CEOs who need a single source of truth for revenue metrics without maintaining spreadsheets.
- Finance teams that want detailed cashflow reporting including refunds, fees, taxes, and FX across multiple currencies.
- Product managers who analyze cohort behavior, churn reasons, and trial conversion to improve retention.
- Growth and revenue operations teams that set up automated slack alerts and scheduled reports to monitor daily MRR changes.
What can you do with GrowPanel?
- Track MRR and churn in real time — Connect Stripe via one-click OAuth and see your subscription metrics update instantly; filter by plan, country, or custom data.
- Analyze trial conversion patterns — Group trial cohorts by signup date, plan, or market, then measure conversion rates and retention over time.
- Investigate churn reasons with AI — The AI reads every free-text cancellation comment and categorizes churn as fixable or unfixable, with breakdowns by segment.
- Schedule automated reports — Configure weekly or monthly email reports that include an AI-written summary, and deliver alerts to Slack or Teams when MRR drops below a threshold.
How does it work?
Connect your billing source with one-click OAuth (for Stripe) or an API key (for Chargebee, Recurly, or custom). Data import starts immediately, and your dashboard is ready within minutes. You can then set up automated reports and alerts, or use the AI chat to query your metrics in plain English.
Pricing
Free until you reach $200,000 ARR. No credit card required to start a trial. After that, paid plans are available (pricing not disclosed on the website).
FAQ
Is GrowPanel free?
Yes, GrowPanel is completely free to use until your business exceeds $200,000 in annual recurring revenue. There are no feature limitations during the free period.
