GoFish.Rocks is an online booking and reservation platform for water-based tour and charter operators that replaces percentage-based fees with a flat $1.50 per passenger per trip, no matter the ticket price.
What is GoFish.Rocks?
GoFish.Rocks is a cloud-based booking system designed for event-based businesses that sell individual seats or whole-boat charters — fishing trips, whale watching, scuba diving, party boats, sunset cruises, and even burials at sea. It takes trip schedules and passenger capacity as inputs and produces online booking widgets, automated confirmations, passenger manifests, and a public reservation calendar. The platform runs entirely in a browser; the company behind it is GoFish Solutions, Inc.
Key Features
- Flat-rate pricing — $1.50 per passenger per trip only for trips that actually run; zero fees on cancellations, refunds, or chargebacks.
- Booking and scheduling — Supports single trips, recurring trips, open-party bookings, private charters, and overlapping departures with automatic double-booking prevention.
- Automated customer communication — Sends SMS and email confirmations immediately after booking; weather updates, cancellations, and reminders are logged and tracked.
- Built-in review management — A thumbs-up/thumbs-down system sends happy customers to Google, Yelp, or TripAdvisor, while unhappy ones can message the operator privately first.
- Credit card processing flexibility — Connect your own processor (Stripe, Square, Authorize.net) or use the partnered processor eCrypt; next-day funding with no holding periods.
- Month-end billing only — GoFish.Rocks invoices once a month for trips that ran; no pre-paid subscriptions, no escrow holds.
- No setup fees, no contracts — Get same-day operational and cancel any month without penalty; migration from existing platforms is available at no extra cost.
Who is it for?
- Fishing charter captains who run full-day or half-day trips and want a booking system that doesn’t take a percentage of high-value tickets (e.g., $10,000 trips).
- Whale watching and sunset cruise operators managing multiple daily departures with varying capacities and needing automated manifest and confirmation workflows.
- Scuba diving and party boat owners who offer both open-party seats and private charters and need scheduling that auto-closes conflicts.
- Burial at sea service providers requiring simple reservation management with low volume but high trust requirements.
What can you do with GoFish.Rocks?
- Compare total cost with percentage platforms — See the full pricing breakdown and savings calculator to model how $1.50 per passenger beats 3–6% fees.
- Remain compliant with California Honest Pricing Law (SB 478) — The flat $1.50 fee is predictable at checkout, eliminating drip-pricing risk and class-action exposure.
- Switch from FareHarbor or Peek Pro — See the FareHarbor comparison and Peek Pro comparison for real-season cost differences and support responsiveness.
How does GoFish.Rocks work?
- Sign up online with no setup fee; get operational the same day with US-based support.
- Connect your own credit card processor (Stripe, Square, Authorize.net) — GoFish.Rocks never touches your deposits.
- Set your trip schedules, capacities, and pricing; the system generates a public booking page.
- Passengers book online — automated SMS/email confirmations fire instantly.
- At month-end, you are invoiced only for the number of passengers on trips that actually ran ($1.50 each).
Pricing
Paid. Flat $1.50 per passenger per trip (only for completed trips). No setup fees, no monthly subscription, no cancellation fees. No contracts — cancel any month.
FAQ
