Gleam Revenue

Gleam Revenue is a Stripe-connected analytics tool that calculates accurate MRR, ARR, churn, and revenue movements for recurring revenue businesses, delivering a daily email digest and a churn feed with customer detail.

What is Gleam Revenue?

Gleam Revenue connects to a Stripe account via read-only OAuth and computes real MRR, ARR, churn rate, and a full movement breakdown (new, expansion, contraction, churn, reactivation). It takes Stripe Price objects as input — not invoice amounts — so annual plans are normalized to monthly value and mid-cycle upgrades are classified correctly. The output is a dashboard, a daily email digest, and a churn feed with customer history. The product is developed by Gleam Revenue and runs as a web application.

Key Features

• Accurate MRR breakdown — New, expansion, contraction, churn, and reactivation MRR calculated from Stripe Price objects, never from invoice amounts. Mid-cycle upgrades are classified separately from new revenue.
• Daily email digest — A plain-English summary delivered every morning at 8am local time: MRR change, who churned, and month-end forecast. No login required.
• Churn feed with customer detail — Every cancellation, payment failure, and trial expiry in one feed. Click any customer to see full subscription timeline, last 12 payments, LTV, tenure, and Stripe-captured cancellation reason.
• Month-end forecast — A linear projection based on current MRR and 7-day growth rate, updated daily with confidence buckets.
• MRR by plan tier (Pro & Team plans) — See how MRR splits across pricing tiers with subscriber counts and 30-day trends, plus a waterfall chart showing monthly movements.
• Trial expiry warnings (Pro & Team) — Email digest flags trials expiring in the next 3 days with the MRR at risk.

Who is it for?

SaaS founders who want to check MRR and churn before opening their laptop each morning. Membership community operators tracking subscription health. Agencies billing recurring retainers who need a single view across multiple Stripe accounts. Paid newsletter and AI product creators who want revenue clarity from day one without configuring complex analytics.

What can you do with Gleam Revenue?

• Track daily MRR without logging in — The morning digest shows yesterday's MRR change, churn amount, and month-end forecast. No dashboard needed.
• Investigate who churned and why — Click any customer in the churn feed to see tenure, LTV, cancellation reason, and full subscription history including every plan change.
• Identify which pricing plans drive growth — The MRR by plan breakdown (Pro & Team) shows subscriber counts, 30-day trends, and a waterfall chart so you can see which tiers are growing or churning fastest.

How does Gleam Revenue work?

Connect a Stripe account via OAuth (read-only access, no API keys or webhooks). Setup takes about two minutes. Gleam then calculates MRR from Price objects and generates the dashboard and daily digest automatically. No configuration or ongoing maintenance is required.

Pricing

Fourteen-day free trial on all plans, no credit card required. Starter at $29/month (1 Stripe account, 30-day MRR history, churn feed, daily digest). Pro at $59/month (3 Stripe accounts, 90-day history, MRR by plan tier, waterfall chart, trial warnings). Team at $99/month (unlimited Stripe accounts, multi-user access, priority support, early feature access). Cancel anytime.

FAQ

How does Gleam calculate MRR differently from Stripe?

Gleam uses Stripe Price objects (subscription plan prices) rather than invoice amounts. This means annual plans are normalized to their monthly equivalent, and mid-cycle upgrades are classified as expansion, not new revenue. Stripe’s own MRR is an approximation that includes trials and annual plans at face value.