Forge is an all-in-one marketing platform for home service contractors that builds a professional website, monitors leads from social platforms, and automates Google review requests — all from a single dashboard.
What is Forge?
Forge is a marketing tool built specifically for HVAC, plumbing, roofing, electrical, and landscaping contractors. It takes your business name, phone number, services, and location as input and produces a live website (on Cloudflare’s network), a lead monitoring feed from Nextdoor, Facebook, and Reddit, and automated SMS review requests. The platform is developed by SiteForge and runs entirely in the browser — no software to install.
Key Features
- AI website builder — Pick your trade, enter business info, and get a professional, SEO-optimized website live in under an hour. Custom domain included.
- Lead Monitor (LeadForge) — Scans Nextdoor, Facebook Groups, and Reddit in real time for posts matching your keywords and location. AI scores each lead by urgency (High/Medium/Low) and drafts a reply with one tap.
- Automated review requests — Send an SMS to a customer’s phone with a link to your Google review page within 30 seconds of job completion. No apps or logins required.
- AI lead response — Reply to new leads in under a minute using AI-drafted messages, even while you’re on the job.
- Review dashboard — Track reviews, average rating, and response rate in one place. Live example shows 12 reviews in a month with a 4.9★ average.
- Rank tracker — Monitor your Google Maps position across a geo-grid of your service area (included in Pro plan).
- Mass text campaigns — Send bulk SMS to your customer list using an AI writer (Pro plan).
Who is it for?
Forge is designed for independent home service contractors with 1–20 employees who want to compete online without hiring a marketing agency. Specific roles include:
- HVAC technicians — to build a service page, monitor local “AC repair” posts on Nextdoor, and automatically request reviews after each job.
- Plumbers — to capture emergency leads from Facebook and Reddit and respond before competitors.
- Roofers — to track storm-related posts in their area and close same-day jobs from exclusive leads.
- Owner-operators — to manage their entire online presence (website, leads, reviews) from a single dashboard with no tech skills needed.
What can you do with Forge?
- Get found online — Build a professional website with your own domain, optimized for local search, in under an hour.
- Capture exclusive leads — Monitor Nextdoor, Facebook, and Reddit for homeowners seeking your trade, and reply with an AI-drafted message in seconds.
- Boost Google reviews — Automatically send a review request via SMS as soon as a job is completed; most contractors see their first review within 24 hours.
- Respond faster than competitors — AI replies to new leads in under a minute, even when you’re on the job site.
How does Forge work?
Setup takes under 10 minutes. For the website builder:
- Pick your trade (HVAC, plumbing, roofing, etc.).
- Enter your business name, phone, and city — AI writes your service pages automatically.
- Connect to Forge’s dashboard (calls and form submissions sync automatically).
- Go live on Cloudflare’s global network. Most contractors are live within an hour.
For review and lead features, simply link your Google Business Profile and the system starts monitoring and sending requests immediately.
