First Launch is a SaaS marketplace platform that curates newly launched software tools with exclusive, time-limited launch day discounts, offering over $1,000 in combined savings.
What is First Launch?
First Launch is a discovery platform for brand-new SaaS products during their launch week. It aggregates tools across categories like developer tools, productivity, marketing, finance, and e‑commerce, each with a launch‑exclusive discount that is not available elsewhere. The platform is built by the First Launch team and is free for buyers to browse; sellers can submit their products via the Launch a product page.
Key Features
- Weekly top picks — a curated list of the best new SaaS deals, updated regularly and accessible from the homepage.
- Category‑specific listings — products organized by vertical (e.g., Marketing and Sales, Productivity, Developer Tools, Finance, E‑Commerce) with filtering by discount percentage and popularity.
- Launch‑only pricing — each product shows its original price and the discounted launch price, with savings ranging from 20% to 50% off or lifetime access deals.
- Direct product pages — every tool has a dedicated page with description, screenshots, pricing details, and a purchase link.
- Early adopter community — the site highlights that 300+ early adopters have already joined, signaling a growing user base.
- No‑login browsing — users can browse all deals without creating an account; only sellers need to log in.
Who is it for?
- Early adopters and tech enthusiasts — people who want to try the newest SaaS tools before they become mainstream, with reduced financial risk from launch‑day discounts.
- Freelancers and independent professionals — looking for affordable productivity, finance, or marketing tools (e.g., AI meeting summaries, time tracking, dictation software) at a fraction of regular pricing.
- SaaS startups and indie makers — who want to launch their own product to a targeted audience of early adopters, using the platform’s listing service.
What can you do with First Launch?
- Discover new tools by category: Filter by vertical (e.g., Productivity, Marketing and Sales) to find software that matches your workflow, then compare launch prices directly on the listing.
- Save on annual subscriptions: Many products offer yearly billing at launch discounts (e.g., FlowCast at US$96/year vs. US$192, DynoMenu at US$31.20/year) — ideal for budget‑conscious buyers.
- Access lifetime deals: Some products, like TongueType for macOS and Heardley, offer one‑time licence purchases instead of recurring subscriptions.
How does First Launch work?
Browsers land on the homepage, which displays a grid of current launch deals. Each product card shows the tool name, category, discount percentage, and pricing. Clicking the “See this week's top picks” link opens the full browse page where users can sort by popularity or latest. From there, clicking any product leads to its dedicated page with full details and a purchase button.
Pricing
First Launch itself is free to use for buyers. Each listed product has its own pricing model — either subscription (monthly/yearly) or one‑time licence — with the launch discount applied. Some products are offered at no cost (e.g., Lightning Rod: AI Forecasting API lists as FREE).
FAQ
Is First Launch free to browse?
Yes, browsing and viewing product details requires no account or payment. You only need to create an account if you want to launch a product.
How long do the launch discounts last?
The site states that launch promotions are available “the week it ships” and “won’t find anywhere else, ever again,” implying discounts are time‑limited to the initial launch window.
