Finsi is an AI Chief Marketing Officer for Shopify brands that unifies data, sets weekly growth priorities, and executes campaigns through five specialized AI agents — starting at $500/month.
What is Finsi?
Finsi is an AI CMO platform built for Shopify direct-to-consumer (DTC) brands. It connects your Shopify store, ad accounts, email platform, and subscription billing (50+ integrations including Klaviyo, Meta Ads, Recharge, and Stripe) to unify revenue data by product, channel, and cohort. The platform outputs weekly ranked action plans and automatically deploys campaigns — email flows, ad budget reallocations, segments — into your existing tools. Founded by the team behind Scentbird, Finsi packages 11+ years of retention and growth expertise.
What makes Finsi stand out?
- Revenue Intelligence (SCOUT) — Real P&L by product, channel, and cohort, not vanity metrics. One brand recovered $4,200/month from a payment bug others missed (see Profit Intelligence).
- Growth & Ads (PULSE) — Manages Meta and Google campaigns, kills fatigued creatives, and shows which channels produce profitable subscribers vs. one-time buyers (Ads Autopilot).
- Email & Lifecycle (ECHO) — Writes campaigns in your brand voice, builds converting flows, and identifies subscribers not receiving emails (Email Intelligence).
- SEO & AI Search (BEACON) — Optimizes your brand for AI search engines like ChatGPT so you appear when shoppers ask for recommendations (Competitor Intelligence).
- Customer Intelligence (SAGE) — Reads support tickets, reviews, and surveys to surface real customer feedback; one brand discovered the #1 cancel reason was “too much product” (Customer Research).
- Predictive LTV & Smart Segmentation — Forecasts customer lifetime value and creates segments for automated retention campaigns (Predictive LTV, Smart Segmentation).
Who is Finsi for?
- Founders of Shopify DTC brands ($500K–$50M ARR) — Replace a fractional CMO ($8K–$15K/month) and agency with one platform. Vinyl Moon added +150 net subscribers/month while halving CAC (case study).
- Marketing teams without a full-time CMO — Get executive-level strategy (weekly priorities, channel attribution, P&L) and execution capacity without hiring.
- Subscription/retention-heavy brands — Brands like Caffeine & Legends doubled MRR in 6 months after fixing conversion tracking and rebuilding habit-building email sequences (case study).
Use cases
- Identify and plug revenue leaks: Connect Shopify + email + ads + subscription billing to find blind spots (e.g., a payment bug costing $4,200/month). Finsi surfaces the leak and ships a campaign to fix it.
- Optimize ad spend for real profitability: See true channel-level P&L instead of inflated ROAS. Carolina Dream cut CAC in half in one week after fixing attribution (case study).
- Automate weekly marketing execution: Get a ranked list of actions every Monday (e.g., “kill fatigued creative, launch ‘win-back’ email flow”). Review and deploy with one click — no agency needed.
