Conversion Rate Calculator & Benchmarks

Conversion Rate Calculator & Industry Benchmarks is a free marketing tool from UK Creative Ventures that calculates your website conversion rate, compares it against industry benchmarks across 20 sectors, and models the revenue impact of improvements. It also includes a multi-stage funnel calculator to identify drop-off points. The tool covers e-commerce, SaaS, B2B lead generation, local services, and more, with benchmark data sourced from WordStream, Unbounce, IRP Commerce, and Monetate.

What is the Conversion Rate Calculator?

This is a free, no-sign-up web tool that takes your sessions/visitors and conversions as inputs, then outputs your conversion rate, revenue (based on average order value), and a comparison to industry averages and top 25% performers. It runs entirely in the browser and is provided by UK Creative Ventures, a Bristol-based marketing and recruitment agency.

Key Features

• Industry benchmarks — Compare your rate against low, average, and top 25% conversion rates for 20 sectors, including e-commerce, SaaS, B2B, local services, and more.
• Revenue impact calculator — See the extra revenue you'd gain by reaching the industry average or top 25% conversion rate.
• Funnel calculator — Model a multi-stage conversion funnel (visitor → product page → cart → checkout) to identify the biggest drop-off stage and focus CRO efforts.
• Benchmark comparison — Visual gauge showing your rate vs. industry average and range.
• Free and no sign-up — No registration required; all calculations happen instantly in the browser.

Who is it for?

• E-commerce marketers — Calculate store conversion rates and compare against retail benchmarks to set realistic targets.
• SaaS founders — Measure free-trial-to-paid or demo-request conversion rates against SaaS-specific benchmarks.
• B2B lead generation teams — Track lead form conversion rates and see revenue impact of improvements.
• Local service businesses — Compare paid search conversion rates for dental, legal, home services, and more.

What can you do with it?

• Benchmark your performance: Enter your sessions and conversions, select your industry, and instantly see whether you're above or below the average and top 25% rates.
• Quantify revenue upside: Input your average order value to see the extra revenue from reaching top 25% performance (e.g., +£17,000 for the example shown).
• Analyze funnel drop-off: Use the funnel calculator to enter stage conversion rates and identify where you lose the most visitors, then prioritize CRO efforts there.

How does it work?

The tool has two main tabs: "My conversion rate" and "Funnel calculator." In the first, you enter sessions/visitors, conversions, industry, average order value, and time period; it instantly displays your rate, revenue, and benchmark comparison. In the second, you enter monthly visitors, average order value, and conversion rates for each funnel stage; it calculates the drop-off at each stage and highlights the biggest loss point.

Pricing

Free — no sign-up required.