CHILI GraFx is a creative automation platform that enables brands, agencies, and retailers to produce, adapt, and publish on-brand visual content at scale from a single system.
What is CHILI GraFx?
CHILI GraFx is a cloud-based platform for automating the production of graphics and marketing materials. It takes brand assets, templates, and data inputs (product feeds, customer lists, campaign parameters) and produces print‑ready files, digital ads, direct mail, and web content. The platform is developed and supported by CHILI publish.
Key Features
- Smart Templates – Design once in a template that exposes only brand‑approved variables (text, images, prices) so non‑designers can generate thousands of variants without breaking brand rules.
- Connector Framework – Pre‑built integrations pull data from product information systems, customer databases, and DAMs to populate templates automatically.
- API‑First Architecture – Every function is accessible via REST APIs, enabling custom workflows, automated batch output, and seamless connection to existing tech stacks.
- Multichannel Output – Export to print (PDF, TIFF), digital (PNG, JPG, HTML5), and variable‑data formats (VDP) from a single template.
- Brand Governance at Scale – Centralized brand rules, font and color locking, and approval workflows ensure consistency across local adaptations.
- Self‑Service Portal – Give local teams, agencies, or franchisees a browser‑based interface to create on‑brand assets without design software or training.
Who is it for?
- Chief Marketing Officers – Gain control over global brand consistency while enabling local flexibility and accelerating campaign speed.
- Directors of Creative Operations – Reduce repetitive design work, standardize production processes, and reallocate resources to high‑impact creative.
- Head of Studio / Studio Managers – Manage high‑volume template libraries, automate recurring orders, and track production metrics.
- Developers & Integrators – Use the API and Connector Framework to embed graphic automation into existing enterprise systems and build custom applications.
What can you do with CHILI GraFx?
- Shopper Marketing: Localize promotional materials for thousands of retail locations using product data and regional offers, outputting print‑ready shelf signs, flyers, and digital banners.
- Brand Management: Centralize creative production and let non‑designers self‑serve assets – templates, business cards, social media graphics – while brand rules remain enforced.
- Web‑to‑Print Automation: Build an online storefront where customers or internal teams upload product data and receive print‑ready PDFs without manual design.
- Variable Data Printing (VDP): Generate millions of unique direct‑mail pieces by merging customer data (name, address, offer) onto a single template and outputting as batch PDFs or single files.
- Ad Builder: Enable field teams to create and export display ads, social posts, and HTML5 banners that align with brand guidelines.
How does CHILI GraFx work?
Workflows start by creating Smart Templates in the platform’s editor. Templates are connected to live data sources through the Connector Framework. End users (or automated scripts) then trigger output: a local marketer fills a web form, a API batch job sends product feeds, or a scheduling engine runs nightly exports. The platform renders each asset server‑side and delivers the final file to print, download, or a DAM.
Pricing
CHILI GraFx is a paid platform. A free trial is available to explore its capabilities.
FAQ
Is CHILI GraFx cloud‑based?
Yes. The platform runs entirely in the cloud, so no on‑premise installation is required. Users access it through a web browser, and APIs allow integration with any system.
