blauwdruk. is a paid full-webservice agency for small and medium-sized businesses that builds custom websites from scratch — handling design, development, hosting, and SEO to let entrepreneurs focus on their core operations.
What is blauwdruk.?
blauwdruk. builds fully custom websites (no templates) for MKB‑klanten. It takes a client’s business information, brand identity, and goals as input and produces a live website plus optional branding, professional photography, hosting, and search‑engine optimization as output. The platforms are hand‑coded by the two founders: Jeroen van Welsenes (industrial designer and photographer) and Thomas van Welsenes (civil engineer turned software developer), both TU Delft graduates.
Key Features
- Custom Website — Every site is built from scratch using the client’s exact requirements; no pre‑made templates.
- Design & Fotografie — Covers logo, house style, and professional photos of the client’s work and team. The output is a unique brand look.
- Hosting & Beheer — After launch, blauwdruk. hosts, maintains, and updates the site to keep it fast and secure.
- Vindbaarheid (SEO) — Optimises the site for Google and ChatGPT so that clients’ customers can find them.
- Full‑service process — One contract covers everything: design, photography, development, hosting, and SEO. No subcontractors.
- Proven results — The page shows four client testimonials (e.g., a singer, a freelancer, a yoga instructor, a webshop owner) and three case studies with live project links.
Who is it for?
- Small‑business owners who want a professional online presence without learning technical skills — they hand over the entire website creation and maintenance.
- Freelancers (e.g., a yoga instructor or a musician) who need a personal site that reflects their style and allows booking or portfolio display.
- Webshop owners who need a clear, attractive online store that is easy for customers to navigate.
- Educational content creators — the team built a free Farsi‑learning platform (Learn Farsi) and a serious‑gaming website for Scrum workshops, showing they can serve niche educational projects.
What can you do with blauwdruk.?
- Launch a music artist site — Example: Joke Hopman Music, a website showcasing bands, live recordings, and booking options for a jazz/blues singer.
- Build an educational platform — Example: Learn Farsi, a free site with structured daily lessons, Persian alphabet training, and spaced‑repetition exercises.
- Create a workshop or game site — Example: Sidequest, a website for a serious‑gaming company that offers a Scrum escape‑room workshop.
How does blauwdruk. work?
The process follows five defined steps with estimated durations:
- Kennismaking (1 day) — discuss the client’s business, target audience, and wishes.
- Ontwerp (3–5 days) — deliver a blueprint (blauwdruk) of the website for feedback.
- Bouw (1–2 weeks) — code, populate content, and optimise.
- Livegang (1 day) — set up hosting, domain, and launch.
- Optimalisatie (ongoing) — add new content, perform maintenance, and improve search rankings.
Pricing
The service is paid; the page does not mention specific dollar amounts or tier names. Clients sign a single contract covering all services.
FAQ
Is blauwdruk. a template‑based website builder?
No. Every site is built from scratch to match the client’s brand and needs. The page explicitly states “geen standaard templates.”
Does blauwdruk. provide professional photography?
Yes. The “Design & Fotografie” feature includes professional photos of the client’s work and team, plus logo and house style creation.
How long does a typical project take?
The initial build (from first meeting to launch) is estimated at about 2–3 weeks: 1 day for the intro, 3–5 days for design, 1–2 weeks for development, and 1 day for going live. Ongoing optimisation continues after launch.
