Betterlytics is a privacy-first, cookieless analytics tool for website and product analytics that replaces Google Analytics without using tracking cookies.
What is Betterlytics?
Betterlytics is a privacy-focused analytics platform that eliminates the need for cookies and visitor tracking. It takes website or application traffic as input and produces real-time metrics, dashboards, and compliance reports as output. The solution runs on any website, framework, or platform and is built for developers and marketers seeking GDPR-compliant analytics.
Key Features
- Cookieless tracking — Collects visitor data without any client-side cookies or fingerprinting, preserving visitor anonymity.
- Real-time insights — Dashboard updates instantly with page views, sessions, events, and user paths.
- Universal compatibility — Works with any website, single-page application, or web framework via a lightweight JavaScript snippet or API.
- GDPR & privacy compliance — Built-in consent-less analytics that meets GDPR, ePrivacy, and other privacy regulations out of the box.
- Product analytics — Tracks custom events and user actions for product teams (e.g., feature usage, funnel steps) without personal data.
- Dashboard & metrics — Clean, customizable dashboard showing key performance indicators like bounce rate, session duration, and referral sources.
Who is it for?
- Web developers — Implement analytics without modifying cookie consent banners or worrying about third-party tracker blocking.
- Marketing teams — Measure campaign performance and visitor behavior across all pages while respecting visitor privacy.
- Product managers — Analyze feature adoption and user flows inside web applications without collecting personally identifiable information.
What can you do with Betterlytics?
- Monitor website traffic without cookies — Deploy the snippet on any site and immediately see real-time visitor counts, page views, and geographic distributions.
- Analyze product usage privacy-first — Define custom events (e.g., sign-ups, button clicks) and build funnels to understand user journeys without tracking individual users.
- Ensure compliance for regulated industries — Use cookieless analytics to gather business insights while staying compliant with GDPR, CCPA, and similar privacy laws.
FAQ
Is Betterlytics free?
Betterlytics operates on a freemium model. A free tier is available with basic metrics and limited monthly page views; paid plans unlock higher limits, additional dashboards, and priority support. Exact pricing is not published on the site.
Does Betterlytics use cookies?
No. Betterlytics is entirely cookieless — it does not set any cookies, use localStorage, or employ fingerprinting techniques. All data is collected via a lightweight script that respects visitor anonymity.
What data does Betterlytics collect?
The platform collects only aggregated, non-personal data such as page views, referrer URLs, browser type, and device type. No IP addresses are stored, and no individual visitor profiles are created.
Can Betterlytics integrate with my existing tech stack?
Yes. The analytics snippet works with any website, web framework, or single-page application (React, Vue, Angular, Next.js, etc.). It also supports API-based event ingestion for server-side tracking.
