Foundation by Stofa is an AI interior design consultation that creates a personalized written plan after a focused, knowledge-grounded conversation about one room or design decision.
What is Foundation?
Foundation is a design advice tool built on nine years of real design decisions at Stofa. It takes your style preferences, location, and language as input, then conducts a structured conversation of roughly thirty turns about one room or decision. The output is a written plan stating the problem, recommendations, and exact next steps (measurements, purchases, order of action). The platform runs as a web app accessible at myStofa.com.
Key Features
- Conversational consultation — A focused back-and-forth of ~30 exchanges per session, covering one room or decision at a time.
- Knowledge-grounded responses — Every reply draws from curated expert articles, not generic web summaries.
- Personalized written plan — You receive a structured summary (not a chat transcript) with the problem, recommendations, and step-by-step actions: what to measure, what to buy, in what order.
- Style and location awareness — The tool learns your preferences, region, and language before offering advice, ensuring recommendations fit your reality.
- Voice input (currently available) — Describe your room out loud as you walk through it, with voice input alongside reference sharing.
- Proven track record — Over 700 beta consultations delivered with 100% positive beta feedback, and a 4.7/5 Trustpilot rating from free tools.
Who is it for?
- Homeowners and renters — For choosing curtains, planning a layout, or figuring out what feels off about a space.
- DIY renovators — Need a concrete, actionable plan for measurements, purchases, and the order of steps.
- Design enthusiasts — Want expert advice backed by curated knowledge without hiring a full-time designer.
What can you do with Foundation?
- Get a saveable action plan — Leave each consultation with a structured written summary you can save, share, and follow step by step.
- Optimize one space — Describe a specific room and receive recommendations grounded in design principles and your personal style.
- Make one design decision — Use the focused conversation to decide on curtains, paint, layout, or any other single-room question.
How does Foundation work?
- Share your style preferences, location, and preferred language.
- Engage in a focused conversation (~30 turns) about one room or decision.
- Receive a structured written plan: problem, recommendations, and exact next steps (what to measure, what to buy, in what order).
Pricing
Foundation is a paid subscription offered at a founding price. Cancel anytime. All future stages — voice (already available), palette (paint colors), pieces (furniture), visions (generated imagery), and studio (multi-room projects) — are included for founding subscribers at no extra cost.
FAQ
Is Foundation free?
No, it is a paid subscription. A founding price is available, and you can cancel anytime.
What does the written plan include?
It includes the design problem, the recommendations made during the conversation, and specific action items: what to measure, what to buy, and in what order.
Can I use it for multiple rooms?
Each consultation covers one room or one decision. A future Studio stage will support multiple rooms and ongoing projects; it is included for founding subscribers.
Does it recommend specific products?
Not yet. Current Foundation gives general design advice. Upcoming stages (Palette and Pieces) will provide actual paint colors and furniture matches that ship to your address.
