Adscriptly is an AI-powered ad optimization platform that connects offline business data—CRM, call transcripts, and calendar events—to Google Ads and Meta Ads, enabling Smart Bidding to optimize for real revenue and lead quality instead of form submissions.
What is Adscriptly?
Adscriptly is an AI ad optimization platform that closes the offline data loop for Google and Meta advertising. It ingests data from CRM, GA4, call tracking, calendars, and other business tools, then programmatically feeds enriched conversion signals (e.g., lead quality scores, deal amounts) back into ad platforms. Built by Adscriptly, the system allows ad algorithms to optimize for downstream business outcomes like closed deals rather than vanity metrics.
Key Features
- Offline Conversion Routing — Automatically upload revenue and lead quality data from your CRM and call tracking to Google Ads and Meta Ads, replacing manual spreadsheet uploads or complex Zapier workflows.
- AI-Powered Keyword Automation — Automatically add negative keywords, find high-value search terms, and optimize bids based on real conversion data; one agent reports optimizing 847 keywords.
- Lead Quality Scoring — Uses large language models to analyze call transcripts for sentiment and pattern-match lead quality, producing scores (e.g., 92/100) that feed bid algorithms.
- Cross-Platform Integration — Connect CRM, GA4, Google Tag Manager, calendar systems, and call sentiment tools via direct integrations or the Adscriptly webhook.
- Autonomous or Human-in-the-Loop Optimization — AI agents can run fully autonomous or require approval before making changes, handling bid adjustments by device/location/audience and creative testing in Meta Ads.
- Automated Offline Conversion Imports — Setup in under 10 minutes, continuously feeding downstream conversion signals into Google Ads without manual intervention.
Who is it for?
- B2B marketing teams needing to prove ad spend leads to booked meetings and closed deals, not just form fills.
- Performance marketing agencies that manage multiple clients; can set up data flows for 20+ accounts in under an hour using MCC Google Ads and Meta Business Portfolios.
- In-house digital advertisers looking to reduce wasted spend (page cites 73% industry average for unqualified leads) by feeding offline revenue signals into Smart Bidding.
What can you do with Adscriptly?
- For a SaaS company: Connect your CRM to automatically upload closed-won deal amounts back to Google Ads, so Smart Bidding prioritizes keywords that produce $12.4K average deals.
- For a lead generation business: Feed call sentiment and scheduled showing data into Meta Ads, building lookalike audiences from leads that actually closed instead of form submitters.
- For an agency: Link all client accounts via MCC, set up offline conversion imports once, and let AI agents handle daily bid adjustments and keyword pruning across accounts.
Pricing
Freemium with a 14-day free trial (no credit card required). Paid tiers:
- Starter — $79/month for up to $10k ad spend (all features, unlimited ad accounts).
- Growth — $179/month for up to $50k ad spend.
- Pro — $349/month for up to $200k ad spend.
- Enterprise — Custom pricing for >$200k ad spend (contact via Calendly).
FAQ
How does Adscriptly optimize campaigns with offline data?
Adscriptly connects to CRM, call tracking, and other business tools to capture post-click actions. Its AI engine scores leads and sends enriched conversion signals to Google and Meta’s Smart Bidding algorithms, so bidding optimizes for actual revenue rather than form submissions.
What platforms does Adscriptly support?
Currently supports Google Ads and Meta Ads. Integration works across multiple accounts simultaneously via MCC and Meta Business Portfolios, allowing unified optimization from one dashboard.
