AdSoda is a campaign operations platform that unifies creative asset management, media planning, and ad trafficking into one self-service workspace to ship campaigns faster.
What is AdSoda?
AdSoda is a cloud-based campaign operations platform that takes creative assets (video, display, audio, native, text) and media plans (imported from Excel/CSV) and traffics them directly to 50+ ad platforms. It replaces the manual workflow of moving files between spreadsheets, DAMs, and ad networks. The platform is developed by AdSoda and designed for marketing teams, agencies, and brands.
Key Features
- Centralised Asset Management — Store, organize, and distribute all creative assets (video, display, audio, native, rich media, text) in a single secure cloud repository built specifically for ad operations.
- Ad Trafficking & Automation — Build workflows that automatically match creatives to media plan line items and push campaigns to platforms including Meta, Google, TikTok, Amazon DSP, Snapchat, LinkedIn, Pinterest, YouTube, and X (Twitter).
- Data Governance — Enforce consistent naming conventions, ad platform taxonomies, and UTM variable rules across all campaigns and media plans.
- Ad Specs Validation — Automatically check each creative against the target platform’s technical specifications before launch to reduce late-stage errors.
- Media Plan Centralisation & Standardisation — Import media plans from Excel/XLSX or CSV files and standardise them across teams, markets, and campaigns for consistency.
- Global Collaboration — Connect media planners, creatives, and clients in one workspace with approval flows and real-time visibility across 12+ markets (as cited by one customer).
Who is it for?
- Media planners — Centralise and standardise media plans across multiple markets from a single source of truth, eliminating version chaos.
- Creative teams — Manage asset versions, approvals, and distribution in one DAM, reducing back-and-forth with ad ops.
- Ad operations managers — Automate trafficking to 50+ platforms, enforce governance rules, and validate ad specs before launch.
- Digital agency leads — Gain real-time visibility into campaign status across clients and channels, as reported by VP of Digital Operations at Horizon Media Group (60% faster campaign launches).
What can you do with AdSoda?
- Orchestrate cross-channel campaigns from a single workspace — Import media plans from spreadsheets, upload creatives, and push campaigns to ad platforms like Meta, Google, TikTok, Amazon DSP, and LinkedIn with automated matching.
- Enforce brand consistency and governance — Apply predefined naming conventions, UTM parameters, and platform-specific taxonomies to every campaign to avoid errors and reporting inconsistencies.
- Validate creatives before they go live — Use built-in ad spec checks to catch format, size, and duration mismatches before trafficking, as validated by agencies like NordicClick (seamless collaboration across 12 markets).
- Integrate with the analytics stack — Sync structured campaign data to Google BigQuery, Mixpanel, Supermetrics, and Zapier for reporting and workflow automation.
Pricing
AdSoda offers a free 14-day trial with no long-term commitment. Specific paid tier names and pricing are not disclosed on the public site. Learn more about features.
FAQ
Is AdSoda free?
AdSoda provides a 14-day free trial that does not require a credit card. After the trial, a paid subscription is required to continue using the platform; exact pricing must be obtained from the vendor.
